The Gamification of Steam

Gamification of Steam

Whether you like the new buzz term or not. Gamification – that is the use of engaging playing principles applied to desktop and consumer applications, products, and services – is a big thing in research and (non-game) industry. Even SIGCHI was kind enough to let us organize a CHI 2011 workshop on gamification. It is interesting that most of the buzz surrounding gamification comes mostly from people outside the games industry (probably the game industry just does not like the term and the badges concept). However, in December 2010, Valve took up gamification concepts to promote Steam sales, which I found particularly interesting. The sales gamification was called “The Great Steam Treasure Hunt” and it features all gaming concepts necessary to foster engagement in the Steam community: rules, goals, challenges. Continue reading