Psychophysiology

Reward anticipation – A powerful tool for game design

A neurobiological understanding of games has at its core the dopaminergic reward system [1]. The nucleus accumbens, which is also dubbed the pleasure centre of the brain, is currently understood as the critical brain region associated with the neurotransmitter dopamine, which in turn is implicated in habit formation, reward-seeking behaviours and addiction. The above video shows a speech from Robert Sapolsky, Professor of Neurology and Neurological Sciences at Stanford University, where he discusses his research concerning dopamine release in the brain when rewarded and when anticipating a reward. Continue reading

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