Advent Calendar 2009

5 – Basics of what you need to know about eye tracking

December 5 brings us a very clever, sober, and insightful presentation about eye tracking. Harry Brignull, who runs 90percentofeverything is a User Experience Consultant at Madgex in Brighton, England. In his presentation he manages to demystify some of the initial preconceptions one might have about eye tracking. He describes the effect eye tracking has on the user researcher and how to make the most of it. He manages to add in a few quotes and quirks to keep the presentation exciting (my favorite quote is from Jared Spool, who apparently hates eye trackers). I hope you enjoy watching his presentation as much as I did.

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